Top Social Media Influencers In Dubai
- Posted On : 2024-10-21
Dubai is not only a city of tall buildings and magnificent structures; it is the city, which constructs its digital image across the world. With more than 85% of the population active on social media, influencers are the narrators of this new urban UAE representing its culture, lifestyle, and economy to the world. They range from the discovery of unknown treasures to the discovery of luxury living in Dubai and besides entertaining the audiences, they endow them with new possibilities of exploring the city.
These influencers are now go-to figures in a city that prides itself on the growth of every industry it hosts, especially fashion, technology, tourism, and sporting industries. They capture the spirit of the city, presenting world communities with the latest trends in Dubai’s development as well as its historical and cultural heritages. Whether promoting the latest fashion show or revealing new real estate opportunities, they act as trendsetters to decide what is current and what is not.
Behind these influential figures, influencer marketing agencies play a very important role, in bridging the gap between brands and consumers. They amplify the effect of these digital creators, enabling organizations to utilize the social media strength of Dubai.
Who Are Social Media Influencers?
Social media influencers are individuals who have a strong fanbase on social media platforms such as Instagram, YouTube, TikTok, and other similar platforms through the post which may fit the reader’s taste. In any case, these influencers post content that is relevant to most people’s lives, from fashion advice to travel experiences, tech reviews, and personal stories. People rely on their recommendations, and this makes influencers the only group of people with the ability to control trends and make decisions. In a society that is increasingly turning to the Internet for information, influencers are the ones people turn to for ideas or even guidance on what to purchase or where to go. Moreover, these influencers have tie-ups with top influencer marketing platforms such as Influencyfy Media - the best influencer marketing company in Dubai that offers Instagram, Snapchat, Instagram, Facebook, and Linkedin influencer marketing services
But there is more to being a social media influencer than just taking cute pictures or making engaging videos. It’s about getting close to people. Influencers always have the potential to make the most mundane of moments interesting and that is why they are so useful to brands. They’re not just selling products; they are telling stories and making people believe that they are included in something greater than themselves. That is why brands partner with influencers in order to target the audience in the most organic way possible.
In this blog, we will be looking at the most popular social media influencers in Dubai whose work on the social media platform and the huge following they possess continue to amaze people across the globe.
Top 15 Social Media Influencers in Dubai
Content
1. Nour Arida ( @nouraridaofficial )
Nour Arida, a leading fashion influencer and YouTuber as well, a women's rights defender encourages body positivity and gender equality through her social networks. She is one of the best social media influencers in UAE and her content speaks to women across the region.
KPIs
- Follower credibility: 68.44%
- Average post impressions: 2.65M
- Engagement rate: 0.91%
- Average story views: 889.05K
- Story engagement rate: 0.91%
- Gender split: 20.59% male, 70.41% female
Brands Collaborated With:
Starbucks, Apple, Zara, Walt Disney, Christian Dior
2. Huda ( @huda )
Huda Kattan is the founder of Huda Beauty, the social figure that is currently popular all around the world, who is changing the beauty industry. However, as the presenter and the developer of her makeup tutorials, and beauty-enhancement methods, she has her own place among the best social media influencers not only in Dubai but all over the world too.
KPIs
- Follower credibility: 75.95%
- Average post impressions: 647.75K
- Engagement rate: 1.38%
- Average story views: 225.35K
- Story engagement rate: 0.91%
- Gender split: 8.01% male, 91.99% female
Brands Collaborated With:
Huda Beauty, MAC Cosmetics, Walt Disney, Anastasia Beverly Hills, NYX Cosmetics
3. Ahlam Alshamsi ( @ahlamalshamsi )
Ahlam Alshamsi is a talent from the Arab world and she has a closer connection with the Arab culture. She is a good voice artist who can entertain her fans with fashion, music, and lifestyle just by her voice. Being one of the most popular social media influencers in Dubai, she has been given an opportunity to partner with some of the biggest brands globally.
KPIs
- Follower credibility: 67.06%
- Average post impressions: 3.55M
- Engagement rate: 0.11%
- Average story views: 1.25M
- Story engagement rate: 0.91%
- Gender split: 39.98% male, 60.02% female
Brands Collaborated With:
Apple, Nike, Starbucks, Adidas, Christian Dior
4. Noha Nabil ( @nohastyleicon )
Despite the fact that Noha Nabil is a Kuwaiti fashion and beauty influencer, she enchants her subscribers with her luxurious videos. She is still active and still continues to positively influence many people in the UAE through her fashion and travel blogs.
KPIs
- Follower credibility: 51.74%
- Average post impressions: 3.05M
- Engagement rate: 0.37%
- Average story views: 1.05M
- Story engagement rate: 0.91%
- Gender split: 39.78% male, 60.22% female
Brands Collaborated With:
Apple, Starbucks, Nike, Adidas, MAC Cosmetics
5. Joelle Mardinian ( @joellemardinian )
Joelle Mardinian is an entrepreneur and businesswoman who later became a beauty expert in the Middle Eastern countries. She has been a successful beauty expert in the United Arab Emirates. She also pulls many people with the beauty tips she gives on social media as well as her success in business.
KPIs
- Follower credibility: 66.86%
- Average post impressions: 4.95M
- Engagement rate: 0.22%
- Average story views: 1.75M
- Story engagement rate: 0.98%
- Gender split: 33.67% male, 66.33% female
Brands Collaborated With:
Apple, Zara, Walt Disney, Christian Dior, Nike
6. Movlogs ( @movlogs )
Movlogs is the man who understands how to make a monetized lifestyle through his car reviews and lifestyle challenges. He gives our users a look at a unique Dubai living standard by Vlogs. He is also one of the most admired among devoted car fans. Therefore, he is indeed a popular digital influencer in Dubai.
KPIs
- Follower credibility: 74.13%
- Average post impressions: 1.05M
- Engagement rate: 5.35%
- Average story views: 357.25K
- Story engagement rate: 0.91%
- Gender split: 74.82% male, 25.18% female
Brands Collaborated With:
Apple, Nike, Lamborghini, Trip, BMW
7. Rania Ibrahim ( @rania_world )
Rania Ibrahim is not only a luxury lifestyle influencer but also the CEO of Rania Secrets – a luxury fashion brand that includes fashion, books, and celebrities. Her provoking and detailed content makes her a figure of reference to her followers. This made her one of the most influential social media influencers in Dubai.
KPIs
- Follower credibility: 15.43%
- Average post impressions: 3.15M
- Engagement rate: 0.72%
- Average story views: 1.15M
- Story engagement rate: 0.91%
- Gender split: 61.77% male, 38.23% female
Brands Collaborated With:
Apple, Trip, Walt Disney, Adidas, Nike
8. Fazza ( @faz3 )
Heik Hamdan bin Mohammed bin Rashid Al Maktoum, called Fazza, is demonstrating what he likes, such as youth culture, modern royalty, and nature. He is a very popular social media influencer in the UAE. His content is great and interactive and the international community loves him and he is now a celebrity.
KPIs
- Follower credibility: 72.85%
- Average post impressions: 3.65M
- Engagement rate: 3.12%
- Average story views: 1.35M
- Story engagement rate: 0.91%
- Gender split: 57.15% male, 42.85% female
Brands Collaborated With:
Apple, Trip, Walt Disney, Adidas, Starbucks
9. Andres Iniesta ( @andresiniesta8 )
Football legend Andres Iniesta takes his fans through his day on the pitch as well as his life at home. He generally discusses sport and himself and gains followers of that sport. On social media, he is a renowned personality who wins over the enthusiasts of football as well as the global trends.
KPIs
- Follower credibility: 74.76%
- Average post impressions: 10.05M
- Engagement rate: 0.25%
- Average story views: 3.55M
- Story engagement rate: 0.91%
- Gender split: 84.67% male, 15.33% female
Brands Collaborated With:
Adidas, Apple, Nike, FIFA, Walt Disney
10. Dr Mahra Lutfi ( @missglobalpeace )
Dr. Mahra Lutfi is not only a social activist but also a dedicated ethical traveler who combines tourism with culture. She shares content about the responsible way to travel and the significance of cultural immersion and community support which makes her a famous social media influencer in Dubai.
KPIs
- Follower credibility: 13.43%
- Average post impressions: 1.85M
- Story view rate: 8.05%
- Average story views: 624.15K
- Story engagement rate: 0.98%
- Gender split: 66.11% male, 33.89% female
11. Assala ( @assala )
Assala Nasri is a very popular singer thanks to her beautiful voice, which is why she is called the Voice of All Nations. Her posts about her music, fashion, and lifestyle views make her one of the most followed social media personalities in the UAE, reaching her audience.
KPIs
- Follower credibility: 73.40%
- Average post impressions: 2.95M
- Engagement rate: 0.17%
- Average story views: 1.05M
- Story engagement rate: 0.91%
- Gender split: 47.18% male, 52.82% female
Brands Collaborated With:
Apple, Starbucks, Zara, Nike, Adidas
12. Nof ( @nof.ad )
Nof, an aspiring animal lover and environmentalist, undertakes content creation on the topics of wildlife conservation and pet care. He has fully become the best social media influencer in Dubai due to which his promotions of animal welfare with engaging content have increased awareness and impacted more lives.
KPIs
- Follower credibility: 10.32%
- Average post impressions: 2.75M
- Engagement rate: 1.55%
- Average story views: 925.25K
- Story engagement rate: 0.91%
- Gender split: 62.04% male, 37.96% female
Brands Collaborated With:
Apple, Nike, Adidas, Walt Disney, Samsung Group
13. Noor Stars ( @noorstars )
Noor Stars is one of the most popular social media influencers and she is a celebrity makeup and fashion consultant. That is why she is a star who many people know, she has many followers who are interested in what she does and that is why she is one of the best social media influencers in the UAE.
KPIs
- Follower credibility: 72.07%
- Average post impressions: 3.55M
- Engagement rate: 0.92%
- Average story views: 1.25M
- Story engagement rate: 0.91%
- Gender split: 35.83% male, 64.17% female
14. Rawan Bin Hussain ( @rawan )
Rawan Bin Hussain is a unique social media influencer from Dubai. Also, she has been interested in the acting business. Apart from her involvement in fashion and business. Rawan is very motivating for her fans which makes her one of the leading social media influencers in Dubai. She is not afraid to show her imperfections or failures; she is very natural and genuine; she is also a trendsetter in Dubai.
KPIs
- Follower credibility: 64.20%
- Average post impressions: 616.75K
- Story view rate: 8.05%
- Average story views: 616.75K
- Story engagement rate: 0.91%
- Gender split: 39.98% male, 60.02% female
Brands Collaborated With:
Apple, Trip, Nike, Starbucks, Christian Dior
15. Narin’s Beauty ( @narinsbeauty )
Narin’s Beauty, a Swedish-Syrian influencer, is one of the exceptional personalities in the list for her beauty tutorials and lifestyle content. She has a very attractive and happy personality. Her cheerful manner has helped her to get a stable group of fans in Dubai where she became one of the best social media influencers in UAE.
KPIs
- Follower credibility: 72.97%
- Average post impressions: 2.75M
- Engagement rate: 4.45%
- Average story views: 946.35K
- Story engagement rate: 0.91%
- Gender split: 32.51% male, 67.49% female
Brands Collaborated With:
Apple, Starbucks, Adidas, Nike, Travelgram
Conclusion
We’ve looked at how the top social media influencers in Dubai are actually creating the perception of this amazing city. They tell stories about fashion, food, everything, and their followers get a taste of the local culture and lifestyle. These social influencers aren’t just selling products, they’re creating a connection with their audience, showing what life in Dubai is really about. And their real approach means that brands can speak to people in a way that feels honest and relatable.
Working with these social media influencers in Dubai’s digital scene is a game changer if you are looking to get noticed. With the power to bring your brand to life and connect with a wider audience, they have the power.
If you want to take that next step, Influencyfy is your go-to solution. Influencyfy Media is one of the best influencer marketing agencies in the UAE and can help you find the right influencers to boost your brand.